BY DAVID PIERINI of Cult of Mac

Roberto Hoyos has a message for Apple that is made in fun but is deadly serious and is said – well, sung – on behalf of many frustrated Mac users.

The founder and CEO of Throwboy, the maker of emoji pillows and other plush toys inspired by digital culture, has made a music video that parodies Ed Sheeran’s Shape of You, but warns Apple that Mac users will soon turn to PCs if they don’t get a major update on iMacs and MacBook Pros soon.

Called Apple Forgot Me, Hoyos uploaded the video to YouTube today.

“It’s about how Apple seems to be neglecting the pro market and might be losing their way creatively since the passing of Steve Jobs,” Hoyos told Cult of Mac. “(It’s) something we produced here at Throwboy just for fun, but also to get a dialog going since the topic come up a lot in the pro community.”

In some scenes, Hoyos is wearing Throwboy’s latest product, a red “Make Apple Great Again” hat, which was inspired by a red hat seen on the campaign trail for President Donald Trump.

Again, another product made just for fun and maybe to sell a few more hats. But what Hoyos says with a laugh, others have said with much less humor. Some have already switched to a PC.

A number of tech websites this year have published first-person testimonials on why long-time Mac users are buying PCs.

Steve Jobs and his other co-founder Steve Wozniak are considered among the pioneers of the personal computing revolution, starting Apple by building the first machine by hand out of a garage. Jobs passed away in 2011 and today, about 70 percent of Apple profits come from the iPhone.

This is not a beef about the iPhone. Fans just want the same energy put into professional computers. Desktop Macs have not seen a major upgrade since 2013 and, except for a Touch Bar, the newest MacBook Pro took away ports and offered the same processor as previous models.

Fans fear Apple has lost some of its innovation mojo since Jobs passing.

Apple says it hasn’t forgotten the pros and promises updates will arrive in the coming year. Let’s hope so, especially for Hoyos’ sake. His business began from his love for Apple.

In 2007, he made throw pillows of Mac icons for a girlfriend. She blogged about it and soon he was inundated with requests for more. A business was born and now Throwboy products are sold around the world.

What do think will be Apple’s big reveal at the World Wide Developers Conference next week? Tell us in the comments below!

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